I recently gave a free seminar for small business owners. I discuss emerging technologies, some of the stories behind the book, and how a small business can turn many traditional fixed costs into variable ones.
Too Soon?
In this short video, I discuss when small businesses ought to be asking for customer--and potential customer--email addresses and contact information on their websites. Small Business Website Best Practices: Asking for Email Addresses? from Phil Simon on Vimeo. A short video on the downsides of being a little too eager to acquire information on potential customers.
